Connectra brand refresh

Around 2001 the Patijnenburg brand of Connectra original cable reels came under pressure from anonymous Far East imitations. The assignment included a product line refresh with new models and a new brand identity.

With a mix of existing, new and modified injection molding tools the full product line got a make over. New features were introduced, such as the folding winder handle for the larger models and the winder knob for the smaller cable-boxes.

The reel versions were made available in 3 product groups: HOME, TOOL and OUTDOOR, each with different colors, features and cable specification and color. A colorful product card was developed.

Even as all the new features, cards included, quickly went into copy versions as well, the Connectra products are still being sold.

PROJECT DETAILS

Image credits: Horizon Design & Development
All projects