Most of the stuff you're using is once designed by someone. If you hate the shape of your dinner plate or something ratlles on your bike, there's someone like us to blame. Having designed an item that is multiplied in an industrial fashion makes you an industrial designer. It is our passion to create products that improve life in the broadest of meanings - whether it's safety, environmental footprint, comfort, price or any of the hundreds of items from the requirements gamut.